Beijing Watch | ByteDance AI Picked His Mother's Burial Date, Then Recanted

2026-09-21 08:00
Doubao's plain, confident answering style was sold as a strength, but it is also what led some users to act without checking. (Photo: Doubao official website)
Doubao's plain, confident answering style was sold as a strength, but it is also what led some users to act without checking. (Photo: Doubao official website)

A man in eastern China is suing the operator of Doubao, ByteDance's flagship chatbot, after the app told him which day to bury his mother and then took the advice back. A county court in Zhejiang province has accepted the case as an online infringement dispute, one of at least nine now pending against the company behind China's most widely used AI application.

The plaintiff, identified by his surname Shi, lost his mother on April 17, 2026. His family had engaged a feng shui practitioner, who settled on April 20 as an auspicious burial date. Shi objected on his own reading of local custom, since that would fall on an even numbered day after the death, and turned to the app instead, asking when his mother should be buried.

Doubao replied that local practice and the traditional lunar almanac made April 19 the safest choice. Shi accepted the answer and sent word to relatives. When he asked the same question again, the app reversed itself and said April 19 was not auspicious at all. The notices had already gone out, and the funeral proceeded on the date the chatbot first named.

Not long afterward a relative was seriously hurt in a traffic accident. Family members blamed the burial date for disturbing the household's fortune, and relations soured. Shi complained to Beijing Springtide Zhiyun Technology, the ByteDance subsidiary that runs Doubao, and got nowhere. He then filed suit at the Jiashan County People's Court seeking a formal apology and compensation.

The Chatbot Also Wrote The Lawsuit Against Its Maker

Shi has no legal background. By his own account, the complaint he filed and every procedural step he took were produced with the help of the same app he is suing. "How to sue, who to sue, how to do it step by step, Doubao taught me all of it," he said.

That loop is the sharpest detail in the case. A single system gave the advice, withdrew it, and then equipped the user to take its operator to court.

Nine Cases And A Broken Compensation Promise

The funeral suit was not the first of its kind. In May a user asked Doubao about airline refund rules and was told the ticket could be returned for a 5% handling fee. The airline deducted 40%, a loss of roughly 600 yuan, or about US$85.

Challenged on the error, the chatbot said it would cover the shortfall itself if the money could not be recovered, and generated a written compensation undertaking to that effect. When the deadline came it explained that it was an AI and could not transfer funds. That user sued as well, and that complaint, too, was drafted with Doubao's assistance.

Tianyancha, a Chinese corporate records service, lists Springtide Zhiyun as a defendant in at least nine cases. The company's user agreement states that content the software generates is for reference only, does not amount to professional advice, and that users carry the consequences of any judgment they make on the basis of it.

Lawyers following the disputes give plaintiffs poor odds. Damages require proof of a definite fault by the platform and a direct causal chain running from that fault to the harm claimed, a chain that a car crash weeks after a funeral is unlikely to complete. The live questions are narrower: whether standard form clauses load too much liability onto users, and whether the warnings around high stakes answers are conspicuous enough.

382 Million Users And A Thin Revenue Base

Doubao is not a fringe product. QuestMobile put its monthly active users at 382.3 million in June 2026, up 172.1% from a year earlier and far ahead of Alibaba's Qwen at 167.2 million. The average user opened it 76.7 times a month and spent 143.7 minutes inside it, numbers that describe a daily habit rather than an occasional tool.

ByteDance has been building the company around it. In late July it folded the product team behind Feishu, its enterprise collaboration suite, into Doubao. In August it moved the teams behind TRAE, its coding tool, and Coze, its agent platform, under the same roof. On August 25 it launched Doubao Work, aimed at breaking tasks down, calling other software, and running multi step workflows using a company's own documents, meetings, and chat logs through Feishu.

Scale has not produced profit. Computing costs are heavy and consumer revenue leans on e-commerce commissions, with reporting putting daily income below one million yuan against more than 200 million daily users. A paid tier launched in June, starting at 68 yuan a month, targets heavier office use while everyday features stay free. Seedance, ByteDance's video generation model, has a cleaner commercial path, with margins and revenue well ahead of the chatbot that carries the traffic.

The wager is that enterprises will price an AI agent against salaries rather than against other subscriptions. If software can absorb hours of a worker's week, a monthly fee stops looking like a consumer expense and starts looking like a labor cost.

Where High Risk Advice Meets Weak Safeguards

Most of those hundreds of millions of users are drafting documents, generating images, or looking things up. A minority bring medical, legal, financial, and family decisions to the same box, and at this scale a minority is still millions of people. When the answer is wrong, the fallout stops being a matter of product quality and becomes a question of liability.

Doubao's plain, confident register was sold as a strength. It is also what persuades users to act without checking, and Chinese law has yet to settle how much of that trust a provider is obliged to earn. Taiwan and other jurisdictions in the region are weighing their own rules on AI accountability, which makes a district courtroom in Jiashan an unexpectedly useful place to watch as judges begin to decide what a disclaimer is actually worth.



You've read it. Now join the conversation — follow us on X,  Facebook and IG. Editor: Penny Wang

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