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SINGAPORE, Sept. 10, 2026 /PRNewswire/ -- Digital travel platform Agoda and the Kaohsiung City Government have signed a Memorandum of Understanding (MOU) to support Kaohsiung's goals to elevate its profile as a global travel destination.
As Taiwan's most important gateway to the south, Kaohsiung is strengthening its position as an international destination with a rich mix of culture, food, events, and urban experiences to share with a wider audience. With the city's growing calendar of large-scale concerts and signature events drawing international visitors, Agoda sees an opportunity to help Kaohsiung capture and convert this demand—connecting event-driven travel interest with accommodation offerings through targeted marketing campaigns.
Through this partnership, Agoda will support Kaohsiung's tourism priorities by leveraging its global platform reach, travel-market insights, and digital-marketing expertise to help turn the city's story into practical traveler discovery. The collaboration aims to enhance Kaohsiung's international presence through co-branded marketing initiatives on Agoda's platform, market and tourism insight exchanges, and digital training workshops that build local industry capabilities.
Jun Dong, Supply Vice President at Agoda, said, "Kaohsiung has transformed from a traditional port town into one of Taiwan's most exciting destinations—its harbor views, thriving arts scene, culinary culture, and booming concert and events economy make it a city that today's travelers are eager to explore. We're proud to formalize our relationship with the Kaohsiung City Government and help bring this city's story to a global audience. As more travelers venture beyond well-known landmarks into regional gems across Taiwan, we see tremendous opportunities to support destinations like Kaohsiung in reaching the right travelers at the right time."
Lin Chin-Rong, Deputy Mayor of Kaohsiung, added, "Kaohsiung is no longer Taiwan's best-kept secret—it's a destination ready for the world stage. From our harbor-front transformations and international-caliber events to hosting major international artists and our signature annual celebrations featuring beloved global IP characters, we have a story that resonates with modern travelers. Partnering with Agoda gives us the global platform, data intelligence, and digital expertise to turn that story into real visitor arrivals, while ensuring our accommodation sector is equipped to deliver world-class experiences."
As part of this collaboration, Agoda will produce the inaugural Taiwan edition of Agoda Dialogues—a filmed conversation with the Mayor of Kaohsiung city unveiling the city's tourism vision, international positioning, and what makes Kaohsiung a unique travel experience. The interview will be distributed across Agoda's channels in October 2026.
The partnership comes at a time of strong momentum for the city—Agoda data shows Kaohsiung is one of the fastest-growing destinations in Taiwan based on searches by Southeast Asian travelers, boasting a 65% increase in travel interest compared to last year. Kaohsiung is also among the most-searched destinations in Taiwan among European travelers. The trend signals a broader shift toward regional exploration as more international travelers look to explore Taiwan beyond its traditional urban centers.
With over 6 million holiday properties and an expansive array of flight routes and activities, Agoda enables travelers to experience Kaohsiung's allure seamlessly. Travelers can discover the city's featured properties at https://www.agoda.com/playtheharborTW. （Related： Can Doing Good Create Business Value? ｜ Latest ）
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