SHANGHAI, June 15, 2026 /PRNewswire/ -- A news report from english.shanghai.gov.cn
The 2026 Shanghai Summer International Consumption Season will run from July through October, spanning the summer period, Mid-Autumn Festival, and National Day holiday. Held under the theme "Shanghai Summer, Join the Family Fun", the event aims to showcase the city's diverse offerings for residents and visitors alike.
The program is organized around the letters in the word S-U-M-M-E-R, with six themed sections dedicated to sports, urban exploration, museums, music, entertainment, and relaxation.
S-Sports
The Sports section will highlight premium competitions and mass-participation sports activities.
Among the headline events is the Rolex Shanghai Masters, an ATP 1000 tournament. As the only ATP Masters 1000 event in Asia, it will bring many of the world's top players to Shanghai. The FIM Motocross World Championship (MXGP) Shanghai, China, will also return, showcasing high-speed racing from one of motocross's premium international series.
U-Urban
The Urban section focuses on city-specific experiences that invite visitors to discover Shanghai from different angles.
Featured events include the upgraded Shanghai International Light Festival and the 2027 Spring/Summer Shanghai Fashion Week, which will introduce a fashion concept of "everywhere is a runway".
M-Museum
The Museum section will highlight cultural immersion and major exhibitions.
One of the key attractions will be On Top of the World Tree: Ancient Civilizations of the Americas at the Shanghai Museum, which will present a panoramic view of ancient civilizations in Central and South America.
A series of exhibition-focused packages will accompany the show. The Shanghai Museum will introduce a "five-item linkage" experience connecting artifacts, people, animals, plants, and food. Joint tickets will also be available with partners including Shanghai Zoo and the World Expo Culture Park.
M-Music
The Music section will focus on live performances and summer evening experiences.
One of its highlights is the 17th Music in the Summer Air festival, which will bring leading international orchestras to Shanghai. As part of the festival's "city symphony" program, performances will also be staged in shopping areas across the city.
Additional offerings will include special concert packages inspired by composer Felix Mendelssohn, combining performance tickets with exclusive cultural merchandise.
E-Entertainment
The Entertainment section will create a wave of summer fun through theme park experiences, gaming, animation, and other immersive activities for visitors of all ages.
Shanghai Disney Resort will celebrate its 10th anniversary with special summer programs for visitors from around the world. Other events include the Shanghai Summer International Gaming and Animation Month and Redland 2.0.
R-Relax
The Relax section aims to create slower-paced and family-oriented experiences.
Featured events include the 28th Pet Fair Asia, which will bring together pet owners and industry participants from around the world, and the Shanghai Tourism Festival Summer Tourism Season, which will offer immersive cultural and tourism activities across the city.
Citywide activities and upgraded visitor services
Beyond the six themed sections, Shanghai will roll out a range of citywide experiences.
Sports-themed activities will include an interactive urban sports carnival for families. Food-focused events will feature an Asian flavors season showcasing cuisines from across the region. Additional programs include summer pop-up retail experiences, a map highlighting innovative takes on Shanghai time-honored brands, and a LEGO-themed amusement festival.
The city will further enhance visitor services during the Shanghai Summer season. Organizers will collaborate with partners including China Eastern Airlines, Shanghai Jiushi Group, Jin Jiang International, UnionPay, Visa, Bank of China, and Ant Group to introduce upgraded products and services covering dining, accommodation, transportation, sightseeing, shopping, and entertainment.
Shanghai will also roll out an upgraded version of EasyGo 2.0 featuring Shanghai Summer-themed functions. The platform can accurately recognize user instructions in multiple languages and intelligently connect them to everyday services such as ride-hailing, ticket booking, and translation. （Related： PhotonPay Recognized as Global FinTech Trailblazer with Dual Prestigious Service Awards ｜ Latest ）
In line with China's upgraded departure tax refund policy, Shanghai will improve its departure tax refund services for inbound travelers.
