For most Americans, acquiring the USDC stablecoin still means creating an account on a cryptocurrency exchange, funding it, and waiting for settlement. A Nasdaq-listed fintech company founded in Taiwan is working to change that.
OwlTing Group (NASDAQ: OWLS) has expanded its partnership with Visa to integrate Visa Direct into its OwlPay payment platform. The move, announced on April 9, now lets eligible U.S. debit cardholders buy USDC directly through OwlTing's enterprise on/off-ramp service and its non-custodial OwlPay Wallet Pro — bypassing the need for a separate crypto exchange account.
The timing aligns with strong consumer reliance on debit cards. Federal Reserve data show 74 percent of U.S. consumers use them monthly, fueling an ecosystem that handles roughly $4.7 trillion in annual purchase volume. At the same time, stablecoins have evolved from niche trading instruments into mainstream infrastructure for remittances and everyday payments.
“Stablecoins have reached the point where the infrastructure is ready, but the on-ramp is still broken for most people,” said Darren Wang, founder and CEO of OwlTing Group. “We are connecting the debit cards that most Americans already use to a digital dollar infrastructure.”
Vira Platonova, Global Head of Visa Direct, added: “Stablecoins are opening up new ways to move money faster and more flexibly, but making that work in the real world depends on trusted infrastructure. Visa Direct helps make that possible by connecting new forms of value with existing payment systems, backed by the security, reliability, and compliance needed to support transparent flows.”
The capability is now live in OwlPay Harbor for enterprise partners, allowing platforms to offer card-funded USDC services without building their own regulated crypto infrastructure. Consumers can link a qualifying U.S. debit card to OwlPay Wallet Pro, complete a standard authorization, and — once funds settle — spend USDC on gift cards at major retailers, transfer assets, or send money globally via direct Visa debit pushes, the Circle Payment Network, or MoneyGram cash pickup.
OwlTing plans to roll the feature out to its OwlPay Cash remittance app in a later phase, enabling users to move from a simple card swipe to a completed cross-border stablecoin transfer in one seamless flow.
The integration forms part of Visa's broader push to expand its stablecoin infrastructure across settlement, card spending, and direct on-ramps. OwlTing, which holds money transmitter licenses or equivalents in 41 U.S. states, was ranked among the top two global players in the enterprise and B2B category of CB Insights'2025 Stablecoin Market Map. All U.S. money transmission services are provided by OwlTing USA, Inc. (NMLS ID: 2324336). Availability of the Visa Direct on-ramp is subject to eligibility and geographic restrictions.
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