Opinion |Tokyo Is Cheap Because the Yen Is Weak — and That's Only Half the Story

2026-03-20 10:00
Tourists from around the world are flocking to Japan amid the yen's sustained depreciation. (AP)
Tourists from around the world are flocking to Japan amid the yen's sustained depreciation. (AP)

Most people who have visited Tokyo in recent years share a common feeling: Japan has become less expensive. Whether it's sushi, cute trinkets, or electronics, the prices seem quite reasonable when converted to New Taiwan Dollars. For foreign tourists, this is a “discount” brought about by the yen's depreciation; but for the Japanese, it actually reflects a deeper structural shift—Japan is gradually moving out of a prolonged period of deflation spanning three decades.

Since the bursting of the asset bubble in the 1990s, the Japanese economy has long been stuck in a “three lows” pattern of “low growth, low inflation, and low interest rates,” and its global influence has gradually waned. This era has come to be known as Japan's “Lost Three Decades.” However, in recent years, Japan's economic structure has been quietly shifting—prices have begun to rise, interest rates have moved out of negative territory, and corporate investment is gradually increasing.

This does not suggest a resurgence of high growth, but rather a gradual transition toward a new economic paradigm. (Related: Japan's Opposition Reels After Snap Election Hands Takaichi Firm Control Latest

Growth is slow, but the structure is shifting

According to forecasts from international organizations, Japan's economy will continue to expand moderately over the next two years. The IMF projects Japan's economic growth rate at approximately 0.7% for 2026 and 0.6% for 2027; the OECD is slightly more optimistic, forecasting growth of around 0.9% for both years. While this pace of growth is not particularly remarkable among major economies, it can be viewed as a tentative “normalization” compared to the near-zero growth stagnation of the past.

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